United Airlines is the largest airline company in the world and is the fourth largest airline in the United States. This particular airline has the highest number of destinations, compared to any other airlines of the other countries. United Airlines was rated as the world’s most admired airlines by the Fortune magazine.
In each and every business entity, the organizational architecture plays a vital role in deciding the success rate of the business. In this particular article, we will discuss about the United Airlines corporate hierarchy, which is one of the factors for the huge success of the company.
United Airlines has the most extensive global route network including world class international gateways to Asia, Europe, Africa, Australia, Latin America and Middle East.
The company has a strong operational network and operates above 3,000 flights a day to over 230 destinations. The main hubs of the airlines are located in Washington, Los Angeles, Chicago, Denver and San Francisco airports. These hubs provide direct flights to various international organizations.
United Airlines is a multidivisional company with a tall hierarchy structure. The headquarter of the company is located in Chicago. A board of directors and a hierarchy of officials related to the different sections of the company, together contribute to the whole productivity of the company. The President cum Chief Executive Officer is the top level of the hierarchy.
The Board of Directors
The major role of the Board of Directors of United Airlines is to direct the company’s affairs in the appropriate way by meeting the interests of its shareholders and stakeholders. The role of the Board of Directors is to:
- Determine and review the company goals and policies at periodic intervals of time.
- Manage the organizational structure so as to ensure that the all the strategies are being implemented successfully.
- Delegate authority to the management and to evaluate the implementation of business plans and strategies.
- Monitor the relations with the shareholders and stakeholders by gathering appropriate information.
Chief Executive Officer
After the Board of Directors, the President or CEO is the highest position in the United Airlines corporate hierarchy. The role of a CEO is to develop high level strategies, take major corporate decisions and manage the overall operations and resources of the company.
Executive Vice President- HR and Labor Relations
The target of this professional is to meet the human capital needs of United Airlines.
Chief Revenue Officer
A CRO develops and manages a revenue strategy, so as to increase the productivity of the organization at low costs.
Executive Vice President – Strategy and Business development
The professional leads the various business strategy and portfolio management initiatives.
Executive Vice President – Communications and Government Affairs
The professional manages the media and government relations and handles the marketing and advertising aspects of the company.
In addition to the above professional positions, the United Airlines corporate hierarchy is composed of various other important positions such as Vice President- Technical Operations, Vice President- Network Operations, Vice President- Inflight Services, Vice President- Sales and Vice President- Customer Experience etc.